Will the agriculture online market ever take over the world?

 

Over the last 50 years, the agricultural industry has seen tremendous transformation. Machine advancements have increased the scale, speed, and productivity of farm equipment, allowing for more efficient cultivation of more land. Seed, irrigation, and fertilisers have also greatly improved, assisting farmers in increasing yields. Agriculture is now in the early stages of yet another revolution, with data and connection at the centre. Artificial intelligence, analytics, linked sensors, and other developing technologies could boost yields, enhance water and other input efficiency, and promote sustainability and resilience in crop production and animal husbandry.

Kisaan Trade has created a blog to examine the future of agriculture's online markets and their role in conquering the world.

Food demand is increasing while the supply side is constrained by land and farming inputs.

The COVID-19 dilemma has exacerbated other agricultural challenges in five areas: efficiency, resilience, digitization, agility, and sustainability. Lower sales volumes have put pressure on margins, aggravating farmers' need to cut costs even further. The necessity of having more local providers has been underscored by gridlocked global supply networks, which could boost the resilience of smaller farms. In this global epidemic, farmers' dependency on physical labour has exacerbated mobility issues for their workforces.

Furthermore, the huge environmental benefits of reduced travel and consumption during the crisis are expected to fuel a desire for more local, sustainable sourcing, prompting businesses to change long-standing practices. In short, the crisis has highlighted the importance of more widespread digitization and automation, while rapidly shifting demand and sales channels have highlighted the importance of nimble adaptability.

Agriculture's current connectivity

Many farmers have begun to examine data on critical elements such as soil, crops, livestock, and weather in recent years. However, few, if any, have had access to modern digital technologies that could assist in transforming this data into meaningful, actionable insights. Almost all farmwork in less-developed areas is manual, with little or no technological connectivity or technology.

Nonetheless, current IoT technologies operating on 3G and 4G cellular networks are often sufficient to enable simpler use cases, such as sophisticated crop and livestock monitoring. However, because the cost of hardware was high in the past, the business case for integrating IoT into farming did not hold up. Today, device and hardware costs are fast falling, and numerous companies now offer solutions at prices that we anticipate will provide a return on investment within the first year.

These simpler tools, however, are insufficient to harness all of the potential value that connectivity provides for agriculture.

Agriculture Sectors' Digital Marketing

What benefits does agricultural digital marketing provide your company?

Agriculture and agribusiness have increased in complexity to include sub sectors such as agricultural machinery, precision agriculture, chemicals, farm equipment, crop production, supply-chain services, and others.

These companies can now select between traditional company outreach channels and web marketing practices. However, digital marketing for agriculture and the agribusiness sector allows organisations to boost exposure and produce business-to-business leads more efficiently than ever before.

Agribusiness and farming enterprises rely on non-digital and proven business growth tactics, making digital marketing more of a supplement. Search engine optimization (SEO) and sponsored search advertising, on the other hand, provide well-established benefits for long-term business success and are tried-and-true tactics. Agricultural product sales, wholesale product sales, export/import companies, and product eCommerce (regardless of industry) are also well served.

What is the Kisaan Trade?

Kisaan Trade is an India-based B2B agricultural e-commerce portal where users may purchase agri-machinery tools and other agricultural products.

Examining the agri e-commerce market opportunity with Kisaan Trade-

1) The potential for agri-e-commerce to disrupt established agricultural value chains

Traditionally, several intermediaries existed between farmers and customers in traditional agricultural value chains.

Farmers typically sell their produce to middlemen at the farm gate. The product is subsequently routed through several middlemen before reaching the end user. As a result, because each intermediary in the value chain gets a margin, farmers receive just a small percentage of the price paid by the ultimate customer.

2). Business models must be tailored to the needs of the local market

Scalable and sustainable business models are required for agri-e-commerce enterprises to capitalise on the rising opportunities. The business model chosen is determined by the operational functions performed by the agri-e-commerce business in their local market. It is also affected by factors such as product categories and corporate strategic objectives. A sustainable company strategy balances these factors in order to foster trust and user loyalty.

3) Mobile operators can add value to agricultural e-commerce businesses in a number of ways

Mobile operators have the potential to play a critical role in the burgeoning agri-e-commerce market. At the most basic level, mobile carriers provide the connectivity that enables online services and, increasingly, digital payments via mobile money.

Aside from connectivity and payments, mobile operators can grow their footprint in agri-e-commerce by leveraging other critical assets such as APIs, investment capital, and distribution channels.

4) To realise the agri-e-commerce opportunities, stakeholders must collaborate

Agri e-commerce is still in its infancy, particularly in underdeveloped countries.

However, the business potential and possible societal consequences are undeniable. Apart from agro e-commerce companies and mobile providers, governments and investors can capitalize on this opportunity to stimulate agricultural growth and improve farmers' livelihoods.

5). From consumer electronics and fashion to entertainment and personal care, e-commerce has had a substantial impact on nearly every industry

Because buyers and sellers are considerably closer and more easily connected thanks to the internet, there is more visibility in the global supply chain. Today, the majority of consumer journeys in these sectors begin online via search engines, social media suggestions, online reviews, or digital marketing.

Conclusion

Agriculture, one of the world's oldest businesses, has reached a technical tipping point. To adequately handle rising demand and various disruptive trends, the sector will need to overcome deployment obstacles for improved connectivity. This will necessitate major infrastructural investment as well as a reorganisation of conventional responsibilities. The profitability and sustainability of one of the world's oldest sectors may depend on this technological shift, and those that embrace it from the start may be best positioned to succeed in agriculture's connected future. For more information about our services and goods, please contact Kisaan Trade.

Amazing ideas for knowing and understanding your customers and providing better service

 

Learn more about your consumers since only they can assist you in generating more leads and revenue. Customer understanding is essential to providing them with quality service, which in turn fosters long-lasting customer relationships and increases sales through favourable word-of-mouth advertising. Understanding the psychology of your clients, however, is difficult and frequently calls for a careful investigation to pinpoint their preferences or buying habits so that you may anticipate their requirements and go above and beyond their expectations.

Kisaan Trade brings to you a list of six simple strategies to better understand your clients, which are provided in what follows. Read, understand, and incorporate them into your working style to improve customer engagement and eventually increase sales.

 

1) Creatively tackle issues: Bad customer service has led to the turnover of more than 80% of consumers. There will always be problems to fix, so you must relish the opportunity to do so and make it a key component of your support position.

Everyone has heard of Zappos' renowned customer service. For instance, they once gave a best man complimentary shoes the night before the wedding since the delivery company misplaced his purchase and sent it to the wrong place. They won a client for life and provided the man with a tale that he couldn't wait to tell. Zappos fixed an issue and demonstrated exceptional customer service.

As you work to find solutions for your client's problems, don't be scared to wow them. You might just solve the problem and move on, but by coming up with innovative solutions that go above and beyond, you'll win over clients who will be loyal to you and your goods.

 

2) Immediately Respond: According to 66% of respondents, the most crucial aspect of any online customer experience is respecting the client's time. A key component of providing excellent customer service is promptly responding to consumer inquiries. Speed is crucial, especially when dealing with minor problems that may be resolved quickly.

Therefore, excellent customer service always prevails over speed. Customers are aware that more difficult questions require more time to answer. There is a distinction between how quickly you reply and how quickly you fix their concerns. Although customers would prefer not to wait in a ticket queue, they are willing to take as much time as necessary to address their problem. And you ought to.

 

3) Personalizing your service: Consumers, who make up 40% of all customers, desire greater personal service. They want to feel like more than simply a ticket number, in other words. They become irate when they don't receive personalised attention, boilerplate replies, or when they are treated like a tennis ball by several individuals.

Customers like interacting with people rather than businesses. It contributes to the widespread practice of sending birthday presents to clients by numerous companies.

Do you have knowledge of the birthdays as well as the names of your customers? What about their pastimes or interests? Are you able to make them laugh? Going off script and adding a personal touch when you can is a crucial way to demonstrate to your consumers that you know them and care about them. Of course, you can't do this for everyone.

 

4) Develop more detailed buyer personas: When creating their buyer personas, many marketers make the error of employing general data like age, career, and region. Simply said, these data pieces don't provide you with enough knowledge to develop messages that emotionally connect with your audience.

Using the Acquisitions tab in Google Analytics to identify the social media sites, business blogs, and online forums from where your site traffic originates is one approach to learning more about client preferences. Apply this knowledge to your personalities later so you can determine the best times and places to communicate with them.

The phrases and descriptions that certain buyer personas use to describe your services may also be found by gathering keyword data.

 

5) Utilize customer service encounters: One of the ideal moments to peek inside the consumers' minds is now. Therefore, create a questionnaire and provide it to your customer support agents.

Every time a client contacts your customer support staff, they are permitted to inquire about the customer's preferences regarding the use of the product or service. Example

• How do people use the goods or services?

• When utilising the goods or services, are they happy?

• What modifications would they want to see made to the product or service?

Regular use of this expertise will enable you to build a database of priceless client insights that you can use to create customised messages.

6) Actively engage: In addition to listening in real-time, paying attention to consumer input involves reviewing historical data. When your customers take the time to contact you, let them know you are listening to them. When you listen, you're more likely to understand the genuine issues that your customers are facing and be able to address them in a way that makes them happy.

Allow them to speak without imposing their own agenda. Don't presume to predict what your customer will say.

Active listening entails being aware of your customer's particular personality and present emotional state in order to customise your answer. The same cannot be said of customer service.

 

Bottom Line

Understanding client behaviour has become simpler than ever thanks to sophisticated analytics, behavioural recording capabilities, and better customer touchpoints. The approaches described in this article are typical strategies that should guide and motivate your customer engagement initiatives, but they should always be tailored to your audience.

Great customer service is the result of the aforementioned factors coming together. Excellent customer service not only wins you a reputation for being helpful and enjoyable to deal with but also keeps your clients loyal to you and your company.

Customers prefer not to be treated as numbers in a ticket queue but as actual people. For development that is driven by exemplary customer service, personalise both them and yourself.

With regards to getting to know your customers for your business, Kisaan Trade is always there to assist you in any way. Contact us whenever you'd like to use this service of ours.

How Kisaan Trade Marketing Strategy could play a major role in achieving your goals?

 

It's crucial to capitalise on this momentum once you've done the preliminary research to identify a market for your goods or service. Connecting with individuals who are interested in what you have to offer is what you need to do now. Applying your knowledge across media and utilising a variety of techniques that change as you gain more knowledge can help you identify and expand your audience.

Increasing your marketing reach across several strategies and platforms has enormous potential benefits. More than 85% of customers want a mix of digital and non-digital brand interactions, and 68% are inclined to spend more with a company that uses these channels to treat them like unique customers.

 

What is the target audience?

A set of customers that are most likely to be interested in your product or service is known as a target audience. Numerous businesses base their hiring decisions on characteristics including gender, age, employment, region, socioeconomic position, and degree of education.

Finding your target market is in your best interest since you may avoid wasting time, money, and resources on advertising to consumers who aren't interested in your goods or services by knowing which groups to target.

 

Why is it crucial to know who your target market is?

While spreading the word about your company is crucial, advertising to some groups may be ineffective since various consumers have different needs. You may efficiently allocate your marketing budget by spending more time and money on a location, demographic, or group of consumers who are more likely to buy your goods.

 

Customer-Driven Marketing Strategy: Steps to Success

Reaching your target demographic, from those who have never heard of your brand to loyal consumers, takes a strong marketing approach.

You'll essentially be flinging stuff at the wall to see what sticks if you don't have a clear plan. Additionally, it costs you money, time, and resources.

A marketing strategy will

• Align your team with defined objectives.

• This will assist you in connecting your efforts to corporate goals.

• This will permit you to determine what appeals to your target audience and test it.

 

Here are some ways that Kisaan Trade may assist you in planning your company in accordance with the client's requests for customization:

1) Use of Social Networking Sites: The importance of social media cannot be overstated. All of the alleged magic takes place there. Some companies have grown entirely thanks to social networking. At first, it could seem frightening. Sure. However, as you gain momentum, you'll notice that publishing on social media becomes simpler and simpler with time.

Of course, if you have the cash to spend, you could also engage a social media manager. If you don't, simply be who you are. Be genuine. Post your ideas. Post your goods here. Post anything you think your audience might find interesting and useful for learning more about you, your company, or the sector you work in.

 

2) Make tutorial videos: Making video lessons is one of the most efficient methods to promote your company. Give folks something to learn. Take them step by step. Lend them your hands. Step-by-step instructions are quite popular. The more you can increase your exposure and, eventually, your sales, the more quickly the better you are at it and the more value you offer.

Today, Google is the most popular search engine, with YouTube coming in second. They go there whenever they want to learn anything visually. Most possibly innumerable times, you've done it yourself. So, simply ask yourself what you could impart to customers in your organisation to ease their pain points. What initially inspired you to start a business?

3) Start a blog right away: You could certainly create a blog. If your company doesn't already have a blog, you should create one right now. However, you are not limited to blogging on your own blog. Due to its lack of visibility, most people perceive blogging to be monotonous. The reality is that if you don't know what you're doing, your site will resemble a desolate wasteland.

However, this goes beyond simply sharing your thoughts on your own blog. You ought to establish an authoritative blog. Use websites like Medium to publish your articles. I will respond to inquiries on Reddit and Quora. Alternatively, access LinkedIn's publishing platform. These are all authority websites with large audiences where anybody may publish, providing you with immediate and instantaneous reach right now.

 

4) Become familiar with search engine optimization: I have a lot of love for this aspect of marketing. But it's also a place where a lot of folks are utterly terrified. Indeed, SEO may be intimidating. But it may also be quite effective. The sky's the limit once you figure out how to use it and study SEO properly.

There are businesses that can show you how to "trickle" Google using dubious PBNs and other link methods. You could see results right away, but in the long run, you'll get yourself into trouble. With SEO, there are no quick routes allowed. You have to put in the time and effort if you want to see results, just like in business.

 

5) Increase traffic to your landing page: By using social media postings, targeted digital ads, and other material referring to your landing pages, you can attract new audiences who fit your desired profile. To promote page views, use compelling calls to action (CTAs) in your marketing that are based on audience priorities. This may be a free delivery offer for an e-commerce business with a price-conscious customer.

Additionally, make sure your landing pages have information for visitors who want to learn more about your company. A buy-now promotion landing page that additionally includes a newsletter registration form or a link to your blog may be the destination of a digital advertisement. You may increase the audience you reach by employing many methods.

 

6) Join forces with firms that complement each other: With goods or services that don't compete with what you provide, other businesses most likely target the same demographic as you do. Why not allow them to spread your marketing message among their own audience as well? Collaborations like partnerships and co-sponsored events can increase brand recognition and marketing return on investment (ROI) for all parties involved.

Be ready to change with the times, advises Shantel. For instance, a restaurant customer did joint advertisements for singles' evenings with the dating app Bumble. When the coronavirus broke out, the restaurant started working with a nearby hospital to promote meal donations for medical staff.

 

7) Make use of influencers: Want to spread the word and increase your online presence without having to wait years to attract an audience? So, you should definitely use influencers. Finding the correct influencer, though, is crucial. You are not required to follow influencers who have a large following. Choose micro-influencers who have tens of thousands, or perhaps a hundred thousand, followers.

The secret? To target the proper audience, find the perfect influencer in your niche. It goes beyond simply getting your point across. It's important to reach the correct audience with your message. When you consider the possible return on investment, if you can accomplish it well, you can probably reach a significant audience for not much money invested.

 

8) Create an omnichannel marketing strategy: By using omnichannel marketing, you can ensure that both current and prospective customers receive a single, consistent message that takes into account how they have interacted with your company. On Facebook, a specialty bakery may display videos of its family members baking. With a link to a particular landing page, viewers of the film may be urged to sign up for the bakery's newsletter in order to receive more family baking advice.

If you sign up there, an automatic email with a unique invitation to in-store seminars at a discounted price may be sent to you. When baked products are ready to come out of the oven and become available for pickup, those who wish to be notified about popular bakery items can sign up to get messages.

Conclusion

You may keep making new connections by consistently experimenting with novel strategies and innovative techniques based on the information you learn about your audience. The secret to success is to use what you already know, build on what you learn, and always explore new opportunities to grow.

In the end, developing a whole marketing plan is not something that can be done quickly. It requires time, effort, and attention to make sure you are reaching your target audience whenever and wherever they want to be reached.

If you stick with it (and make use of some of the tools we've provided in this piece), research and customer feedback will eventually help you hone your approach so that you're concentrating most of your efforts on the marketing channels that matter most to your target demographic.

Kisaan Trade is always there to help you in any manner with developing a market plan for your company. To use this service of ours, get in touch with us whenever you like.

Top Agriculture B2B Portal in INDIA

Kisaantrade.com is India's leading Agriculture B2B portal with an objective to give global exposure to our clients. KisaanTrade owns, manages and operates by Ampleebusiness, which is one of the Premiers Agriculture Market globally. It connects traders globally with Agro Sellers, Agro Buyers, Agro Importers, Agro Exporters, Agro Product Manufacturers, and Agro Distributors. Based on its powerful search engine, trade matching and product promoting tools, the premium registered member will get business leads & generate actual sales.


The kisaan trade is the perfect and very different platform for the people, who already experienced and working in the agriculture-related equipment business, you can make your own brand and represent by this digital place, the ultimate service a perfect crowd of the farmers and very attractive and easy to find on play store and google also. Connect your business and see the level of the different result in the comparison of the online B2B portal, we have the perfect team for marketing and digital advertising on a big level. Our team will work to promote your business at the top level. So come here and try one time, we are confident, you will be here for the lifetime.