Over the last 50 years, the agricultural industry has seen tremendous transformation. Machine advancements have increased the scale, speed, and productivity of farm equipment, allowing for more efficient cultivation of more land. Seed, irrigation, and fertilisers have also greatly improved, assisting farmers in increasing yields. Agriculture is now in the early stages of yet another revolution, with data and connection at the centre. Artificial intelligence, analytics, linked sensors, and other developing technologies could boost yields, enhance water and other input efficiency, and promote sustainability and resilience in crop production and animal husbandry.
Kisaan Trade has created a blog to examine the future of agriculture's online markets and their role in conquering the world.
Food demand is increasing while the supply side is constrained by land and farming inputs.
The COVID-19 dilemma has exacerbated other agricultural challenges in five areas: efficiency, resilience, digitization, agility, and sustainability. Lower sales volumes have put pressure on margins, aggravating farmers' need to cut costs even further. The necessity of having more local providers has been underscored by gridlocked global supply networks, which could boost the resilience of smaller farms. In this global epidemic, farmers' dependency on physical labour has exacerbated mobility issues for their workforces.
Furthermore, the huge environmental benefits of reduced travel and consumption during the crisis are expected to fuel a desire for more local, sustainable sourcing, prompting businesses to change long-standing practices. In short, the crisis has highlighted the importance of more widespread digitization and automation, while rapidly shifting demand and sales channels have highlighted the importance of nimble adaptability.
Agriculture's current connectivity
Many farmers have begun to examine data on critical elements such as soil, crops, livestock, and weather in recent years. However, few, if any, have had access to modern digital technologies that could assist in transforming this data into meaningful, actionable insights. Almost all farmwork in less-developed areas is manual, with little or no technological connectivity or technology.
Nonetheless, current IoT technologies operating on 3G and 4G cellular networks are often sufficient to enable simpler use cases, such as sophisticated crop and livestock monitoring. However, because the cost of hardware was high in the past, the business case for integrating IoT into farming did not hold up. Today, device and hardware costs are fast falling, and numerous companies now offer solutions at prices that we anticipate will provide a return on investment within the first year.
These simpler tools, however, are insufficient to harness all of the potential value that connectivity provides for agriculture.
Agriculture Sectors' Digital Marketing
What benefits does agricultural digital marketing provide your company?
Agriculture and agribusiness have increased in complexity to include sub sectors such as agricultural machinery, precision agriculture, chemicals, farm equipment, crop production, supply-chain services, and others.
These companies can now select between traditional company outreach channels and web marketing practices. However, digital marketing for agriculture and the agribusiness sector allows organisations to boost exposure and produce business-to-business leads more efficiently than ever before.
Agribusiness and farming enterprises rely on non-digital and proven business growth tactics, making digital marketing more of a supplement. Search engine optimization (SEO) and sponsored search advertising, on the other hand, provide well-established benefits for long-term business success and are tried-and-true tactics. Agricultural product sales, wholesale product sales, export/import companies, and product eCommerce (regardless of industry) are also well served.
What is the Kisaan Trade?
Kisaan Trade is an India-based B2B agricultural e-commerce portal where users may purchase agri-machinery tools and other agricultural products.
Examining the agri e-commerce market opportunity with Kisaan Trade-
1) The potential for agri-e-commerce to disrupt established agricultural value chains
Traditionally, several intermediaries existed between farmers and customers in traditional agricultural value chains.
Farmers typically sell their produce to middlemen at the farm gate. The product is subsequently routed through several middlemen before reaching the end user. As a result, because each intermediary in the value chain gets a margin, farmers receive just a small percentage of the price paid by the ultimate customer.
2). Business models must be tailored to the needs of the local market
Scalable and sustainable business models are required for agri-e-commerce enterprises to capitalise on the rising opportunities. The business model chosen is determined by the operational functions performed by the agri-e-commerce business in their local market. It is also affected by factors such as product categories and corporate strategic objectives. A sustainable company strategy balances these factors in order to foster trust and user loyalty.
3) Mobile operators can add value to agricultural e-commerce businesses in a number of ways
Mobile operators have the potential to play a critical role in the burgeoning agri-e-commerce market. At the most basic level, mobile carriers provide the connectivity that enables online services and, increasingly, digital payments via mobile money.
Aside from connectivity and payments, mobile operators can grow their footprint in agri-e-commerce by leveraging other critical assets such as APIs, investment capital, and distribution channels.
4) To realise the agri-e-commerce opportunities, stakeholders must collaborate
Agri e-commerce is still in its infancy, particularly in underdeveloped countries.
However, the business potential and possible societal consequences are undeniable. Apart from agro e-commerce companies and mobile providers, governments and investors can capitalize on this opportunity to stimulate agricultural growth and improve farmers' livelihoods.
5). From consumer electronics and fashion to entertainment and personal care, e-commerce has had a substantial impact on nearly every industry
Because buyers and sellers are considerably closer and more easily connected thanks to the internet, there is more visibility in the global supply chain. Today, the majority of consumer journeys in these sectors begin online via search engines, social media suggestions, online reviews, or digital marketing.
Conclusion
Agriculture, one of the world's oldest businesses, has reached a technical tipping point. To adequately handle rising demand and various disruptive trends, the sector will need to overcome deployment obstacles for improved connectivity. This will necessitate major infrastructural investment as well as a reorganisation of conventional responsibilities. The profitability and sustainability of one of the world's oldest sectors may depend on this technological shift, and those that embrace it from the start may be best positioned to succeed in agriculture's connected future. For more information about our services and goods, please contact Kisaan Trade.
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