Will the global agricultural online market ever triumph?

 

The agricultural industry has undergone tremendous change in the last 50 years. Machine advancements have increased farm equipment's scale, speed, and productivity, allowing for more efficient cultivation of more land. Seed, irrigation, and fertilisers have all significantly improved, assisting farmers in increasing yields. Agriculture is currently in the early stages of a new revolution, with data and connectivity at the forefront. Artificial intelligence, analytics, linked sensors, and other emerging technologies could increase crop yields, improve water and other input efficiency, and promote crop production and animal husbandry sustainability and resilience.

Kisaan Trade has launched a blog to investigate the future of agriculture's online markets and their role in globalization:

Food demand is rising, but supply is constrained by land and farming inputs

Other agricultural challenges have been exacerbated as a result of the COVID-19 quandary, including efficiency, resilience, digitization, agility, and sustainability. Lower sales volumes have strained margins, exacerbating farmers' need to cut costs even further. Gridlocked global supply networks have highlighted the importance of having more local providers, which could boost the resilience of smaller farms. Farmers' reliance on physical labour has exacerbated mobility issues for their workforces in this global epidemic.

The Future of Agriculture: How Technology Can Produce New Growth

Agriculture must embrace a digital transformation enabled by connectivity to address these forces poised to further roil the industry. Agriculture, however, remains less digitized than many other industries around the world. Previous advancements were primarily mechanical in the form of more powerful and efficient machinery and genetic in the form of more productive seed and fertilisers. To deliver the next productivity leap, much more sophisticated digital tools are required. Some already exist to help farmers use resources more efficiently and sustainably, while others are in the works.

Food demand is increasing while the supply side is constrained by land and farming inputs

However, the industry faces two significant challenges. Some regions lack the necessary connectivity infrastructure, necessitating its development. Farms in areas with existing connectivity infrastructure have been slow to deploy digital tools because their impact has not been sufficiently proven.

The COVID-19 crisis has exacerbated other agricultural challenges in five areas: efficiency, resilience, digitization, agility, and sustainability. Lower sales volumes have put pressure on margins, exacerbating farmers' need to cut costs even further. The importance of having more local providers has been highlighted by gridlocked global supply chains, which could increase the resilience of smaller farms. In this global pandemic, there is a heavy reliance on manual labour.

Digital Marketing in Agriculture

What advantages does agricultural digital marketing offer your business?

Agriculture and agribusiness have become more complex, with sub sectors such as agricultural machinery, precision agriculture, chemicals, farm equipment, crop production, supply-chain services, and others now included.

These businesses can now choose between traditional business outreach channels and web marketing practices. However, digital marketing for agriculture and the agribusiness sector enables organisations to gain more exposure and generate more business-to-business leads than ever before.

What exactly is the Kisaan trade?

Kisaan Trade is a B2B agricultural e-commerce portal based in India where users can buy agricultural machinery, tools, and other agricultural products.

Kisaan Trade is investigating the agri-e-commerce market opportunity.

1) Agri e-commerce potential to disrupt established agricultural value chains

In traditional agricultural value chains, several intermediaries existed between farmers and customers.

Farmers typically sell their produce at the farm gate to middlemen. The product is then passed through several intermediaries before reaching the end user. As a result, because each intermediary in the value chain receives a margin, farmers only receive a small portion of the price paid by the final customer.

2) Business models must be tailored to the local market's requirements

Scalable and long-term business models are required for agri-e-commerce enterprises to capitalize on growing opportunities. The operational functions performed by the agri e-commerce business in their local market determine the business model chosen. It is also influenced by factors like product categories and corporate strategic goals. In order to foster trust and user loyalty, a sustainable company strategy balances these factors.

3) In a variety of ways, mobile operators can add value to agricultural e-commerce businesses

Mobile operators have the potential to play an important role in the rapidly growing agri-e-commerce market. Mobile carriers, at their most basic, provide the connectivity that enables online services and, increasingly, digital payments via mobile money.

Apart from connectivity and payments, mobile operators can expand their agri e-commerce footprint by leveraging other critical assets such as APIs, investment capital, and distribution channels.

4) Stakeholders must work together to realise the agri-e-commerce opportunities

Agri e-commerce is still in its early stages, particularly in developing countries.

The business potential and potential societal consequences, on the other hand, are undeniable. Governments and investors, in addition to agro e-commerce companies and mobile providers, can take advantage of this opportunity to stimulate agricultural production.

5). E-commerce has had a significant impact on nearly every industry, from consumer electronics and fashion to entertainment and personal care

There is more visibility in the global supply chain because buyers and sellers are much closer and more easily connected thanks to the internet. Today, the majority of consumer journeys in these industries begin online, through search engines, social media recommendations, online reviews, or digital marketing.

Conclusion

Agriculture, one of the oldest industries on the planet, has reached a technological tipping point. To meet rising demand and various disruptive trends, the sector will need to overcome deployment barriers for improved connectivity. This will necessitate significant infrastructure investment as well as a restructuring of traditional responsibilities. One of the world's oldest companies in terms of profitability and sustainability is a mistake. Please contact us for more information on this topic.

What You Should Have Known About the Best B2B Agriculture Website in India A Year Ago

 

Every business requires a website. However, not all websites are created equal. Many are designed and built with little understanding of how people use websites to make purchasing decisions. In reality, your website's design can have a significant impact on your business, for better or worse.

In this article, we'll look at a subset of B2B websites: those that promote service companies, particularly those that rely on their knowledge, reputation, and trust to succeed. Having said that, the majority of these suggestions apply to any business website.

Let us begin by defining our terms.

What exactly is a business-to-business website?

A business-to-business (B2B) website is a marketing tool designed specifically to sell your products or services online to another business or organization. Rather than communicating in a single sales message to an end consumer, a B2B agriculture website can speak to different clients (teams of business decision-makers) at different stages of their buying journey.A B2B website's ultimate goal is to provide value, build goodwill, generate leads, educate prospects, and drive sales.

B2B Marketing vs. B2C Marketing

B2B (business-to-business) and B2C (business-to-consumer) marketing are very different. B2B and B2C marketing strategies and applications differ, as do their audiences and how they communicate with them.

B2B marketing focuses on the needs, interests, and challenges of individuals who buy on behalf of, or for, their organisation (rather than for themselves), making the organisation the customer.

B2B marketing techniques

In this section, we'll discuss various B2B marketing strategies you can use to reach your target business audience. But before we get started, make sure you understand the B2B buyer's journey. Take note of how each of these stages might affect your marketing strategies and how you put them into action.

1) Value proposition

An effective B2B website design must include a clear and concise value proposition. An effective B2B website connects with visitors from the moment they arrive and builds trust as they navigate. This begins with being clear about who you are and what you do. In order to create an effective website, you must be honest about what you do best and for whom.

2) Keyword research

A good B2B website is one that buyers can easily find, no matter where they are in the purchasing process. This is why, before you plan your website, you must plan your keyword strategy.

You give your website the best chance of ranking by first identifying your target keywords and incorporating them into your site structure, content, page names, and URLs. You also make certain that your blogging, content marketing, and social media efforts all contribute to your ascension.

3) Carry out a competitive analysis

With a competitive analysis, you can scope out the market and see what other businesses are marketing to your target audience. When inspecting competitors, keep the following in mind:

• Product offerings from competitors

• Competitor sales strategies and outcomes

• Content marketing and social media presence of competitors

4) Investigate potential marketing channels

In your competitive analysis, you'll see which marketing channels your competitors use successfully and which channels they don't use.

After you've completed the previous steps to begin developing your B2B marketing strategy, this is where you'll be able to diversify your B2B marketing portfolio and reach the businesses you need to. Investigate channels, strategies, and tools to optimize your leads and customer funnel based on your customer segments and competitor analysis.

5) Improve your online visibility

Your website must be more than just informative and engaging; it must also be discoverable. This is achievable through on-page SEO and technical SEO tactics. These include everything from image alt-text and meta descriptions (what your visitors can see) to structured data and site speed (what your visitors can't see). Off-page SEO is also at work here, which refers to external linking strategies and social sharing SEO tactics that take place outside of your website.

Creating a B2B Marketing Strategy

1) Website Map

The sitemap's role in effective B2B website design is to keep a detailed record of the pages you want to create and where they will live on your site. Your sitemap should include the pages that correspond to your keyword strategy and your buyer's decision process, as well as the findings of your previous research.

Buyers do not come to your website to spend hours reading about every detail of what you do. They have a specific goal, so make it as simple as possible for them to achieve it.

2) Navigation

The impact of the main navigation on a website visitor's experience is frequently overlooked. Previously, the standard approach was to include a main navigation that included every category and page of content so that visitors could find exactly what they were looking for. This resulted in convoluted navigation menus with numerous options and large dropdowns, or "mega menus," both of which are detrimental to the effectiveness of a website.

Visitors are short on time. You only have a few seconds to engage them. They'll probably leave if they click on a navigation item and a large dropdown with dozens of options appears. It is your responsibility to understand what content they are looking for so that you can present them with the fewest options possible.

3. Delivery that is iterative

We strongly support the Growth Driven Design (GDD) approach to B2B website design and development pioneered by HubSpot's Luke Summerfield. GDD is a more agile approach to website development. GDD encourages you to work in short sprints that deliver prioritised chunks of the website over time rather than planning every step of the project in a long, waterfall-style plan.

4) Copy and wireframes

Before you begin designing, complete the wireframing and writing of the pages that comprise the first phase of your agile website plan. Working with wireframes and actual (but not necessarily final) copy allows you to plan a comprehensive customer journey.

Wireframes allow you to create the most effective website possible without getting stuck in a sub-optimal design. Remember that updating copy and making layout changes to a wireframe is less expensive and easier than updating a full design. Wireframes can be low- or high-definition. However, it is usually best to begin with a simple wireframe and only add more detail once you are confident in the content.

Invest in B2B marketing to connect with your business customers

Marketing is ineffective unless your audience is kept in mind, and no other audience is as fickle and critical as business customers. If your marketing does not communicate how your company can help them, you can redirect your B2B marketing strategies to reach them.

The content on your website is only as good as it is. Without the proper business website content, your website will not function. It is incapable of effectively exposing your brand, products, and services to prospective audiences and converting them into paying customers. Strategic B2B website content is critical, but far too many businesses rush through the process and overlook its significance. This is a mistake. Please contact us for more information on this topic.

What hasn't been said about the business-to-business agriculture market?

 

What Exactly Is Agribusiness?

Agribusiness is the commercial sector that includes farming and farming-related activities. It includes all of the steps involved in getting an agricultural product to market, such as production, processing, and distribution. Because agricultural products can be exported, this industry is an important component of the economy in countries with arable land.

Agribusiness views the various aspects of agricultural product production as a whole. Farmers use sophisticated harvesting techniques, such as GPS to direct operations, to raise animals and harvest fruits and vegetables. Manufacturers are creating increasingly efficient self-driving machines. The best way to clean and package livestock for shipping is determined by processing plants. While each industry segment is unlikely to interact directly with the consumer, each is focused on operating efficiently in order to keep prices reasonable.

The agriculture industry, like any other, stands to benefit greatly from a B2B business model. Here's what you should know about how business-to-business models are influencing the agriculture industry.

1) A business-to-business model can help with grain logistics

One of the most difficult aspects of the agricultural industry is logistics. Grain logistics is particularly difficult because the product changes hands so frequently. As a result, some grain logistics platforms can connect shippers and carriers in the most efficient way possible.

2) You can sell crops to the buyer directly

Adopting a B2B model eliminates several handlers, allowing you to connect directly with your buyer. The food industry, like any other, is being rocked by the COVID-19.

3) Data reporting enables businesses to track and forecast precipitation

Big data and machine learning are also assisting the agricultural industry. To help you with your forecast and crop yields, you'll need sophisticated data. Rather than focusing on more data, prioritise better data. Concentrating on AI-based precipitation reports can influence how your farm operates throughout the year.

Using this data effectively can provide you with the highest yields and return on investment (ROI), while also allowing you to spend your money more wisely.

4) Precision farming technology optimises your work, and GPS makes it easier for others to locate you

Precision farming is a popular B2B service in the agricultural industry. It enables you to manage your labour forces in order to make the most of each work shift. The data you receive is current, rather than static, making it more actionable.

Furthermore, high-quality GPS technology enables your professionals to work in low-light conditions. You won't have to worry about blind spots because GPS data allows you to track your farming machinery in real time.

5) Agricultural software as a service is being developed by developers (SaaS)

Like any other business, the agricultural industry must streamline and reduce its overhead. In this regard, Software as a Service (SaaS) has seen tremendous growth.

Over the next few years, the use of SaaS in the agricultural industry is expected to increase by 28%. You can access all of your data and planning from any cloud-enabled device using these platforms. You won't have to be concerned about data loss or limiting the amount of organisation that can occur. The overhead cost is low because you get these software packages via subscription rather than purchasing expensive licenses.

6) Agricultural firms' information technology (IT) requirements are growing

Agricultural businesses have also increased their IT requirements. Because there are so many agrarian businesses in rural areas, it doesn't always make sense to bring in an IT professional for a service call. B2B information technologies now provide agricultural companies with remote IT support. Even agricultural businesses must now consider cybersecurity issues. Man in the middle attacks and malware have compromised entire data supply chains.

Because so much of your infrastructure and logistics are dependent on this data, it's only natural to go the B2B route when hiring top-tier security. Furthermore, IT professionals can maintain your hotspots, improve encryption, and sync devices.

7) The market for digital products is expanding

We are currently in the midst of a digital transformation. People will pay good money for any type of digital product that provides a lot of value. Today, information is currency, and agricultural experts are winning big with digital products. In recent years, e-book sales have grown to form a nearly $9 billion industry.

Whether you have a new course on cultivation and irrigation techniques or a repair guide for farming equipment, these prospects can be lucrative.

8) Continue to learn about agricultural advancements

These statistics demonstrate how quickly the agricultural industry is changing. Investing in B2B solutions will allow you to capitalize on these changes. You'll keep your company up to date and discover new ways to streamline your processes and increase revenue.

Whether it's through farming equipment parts and sales or consulting services, it's clear that business-to-business (B2B) is here to stay in 2020. The more you keep up with these advancements, the more you will be able to use them to improve your agricultural business.

A Step-by-Step Guide to Starting an Agribusiness:

Step 1 - Determine which of the following agriculture business ideas best suits you:

- Urban agriculture, which means practicing agriculture in urban areas and its surrounding regions.

- Herb, fruit or vegetable farming

- Production of botanical pesticide

- Organic gardening

- Field crop farming

- Distribution of fertilisers

- Dairy farming

- Poultry farming

Step 2 - Obtain proof of ownership or a lease agreement for the chosen farming land, as well as a farm map that includes farm boundaries and watering points.

Step 3 - Conduct research to identify potential markets and their needs.

Step 4 - Before finalising the commodity for your business plan, consider your expertise, ability, knowledge, and access to professional assistance.

Step 5 - Determine the short-term and long-term economic potential, viability, and future opportunities of the selected commodities and gather data accordingly.

Step 6 - Once you've decided on the commodities, the next logical step is to identify the resources required to manufacture your chosen commodities.

Step 7 - Once you've decided on an agribusiness sector, you'll need to register your company under the operational name you've chosen.

Step 8 - Arguably the most important step in starting any new business is securing the necessary funds from a trustworthy source to ensure the smooth operation of the business.

Agribusiness Loan Applications:

- Purchasing agricultural and irrigation equipment

- Purchasing livestock and cattle

- Purchase land for agricultural purposes

- Expenses for storage and warehousing

- Marketing costs

- Transportation expenses

- Day-to-day

Advantages of Kisan Trade Agribusiness Loans:

- Loan that is convenient and adaptable

- Documentation has been simplified

- Simple loan repayment terms based on the borrower's income

- There are no hidden costs

- Interest rates that are appealing

- Quick processing

Kisaan Trade is available to assist you with any services you require as well as to answer any questions you may have about this blog.

Exceptional client service tips to improve the customer experience

 

A company's and its employees' ability to provide quality and timely assistance to people who use or purchase its products and services is referred to as "good customer service." Customer service can range from assisting customers with purchases to online problem resolution.

Customer service representatives are responsible for ensuring that customers have a positive experience by meeting their needs. Customers may interact with them in person, over the phone, or online via email or chat services.

1. Make Insightful Customer Experiences Available

Customers who have a unique customer experience are more likely to trust your brand and buy from you. According to a Wunderman study, 79% of consumers prefer to do business with a brand that demonstrates genuine concern for them.

- Address your customers by name.

- Send personalised messages or replies

- Keep personal, old-fashioned manners.contact with clients

2. Provide prompt and convenient customer service

When customers have a problem with your products or services or have a question about your brand, they expect you to respond quickly and adequately. Consider this: most people nowadays do not have a lot of free time. Thus, even a half-hour spent dealing with customer support can significantly reduce customer satisfaction.

Speculations aside, the research supports this claim. According to Forrester, 73% of online adults in the United States believe that the best thing a brand can do to provide excellent customer service is to "value their time."

3. Make an Unbeatable Deal

When it comes to the topics we'll be discussing in this section, many business owners make the mistake of believing they're making financial compromises and sacrifices.

In reality, making an "irresistible offer" to customers is all about reducing their purchasing anxiety through various means so that they can trust your services and products more easily. As a result, they are much more likely to buy from you than from your competitors.

4. Integrate feedback into your brand

Customer feedback is one of the most valuable assets your company can have. Because feedback is a clear indicator of how satisfied consumers are with your brand, services, and products overall, it can tell you a lot about your customer satisfaction levels.

Furthermore, customer feedback can help you improve your services and products, as well as provide data that can help you make better business decisions. Taking it seriously also shows customers how much you value their feedback. To provide a great customer experience, you must first learn about their opinions, complaints, and suggestions.

5. Express gratitude

When providing customer service, a simple "thank you" can go a long way. Sincere gratitude is often remembered by customers, and it reminds them why they hired your company or shopped at your store. Thanking customers after each transaction is a simple way to provide excellent customer service.

Send a thank-you note by hand.

- Offer free samples.

- Add something extra.

- Provide a special discount.

 

6. Get to know your clients

Knowing who your customers are and what they want is essential for providing excellent customer service. When you understand your customers and what motivates them, it will be easier to provide them with the personalised customer service they require.

 

Here are some ideas for getting to know your customers better:

- Ask inquiries.

- The simplest way to get to know your customers is to ask them a few simple questions. This is also a great way to identify areas where you can differentiate yourself from the competition.

-Make use of social media.

- Many social media platforms provide information about your customers' interests, habits, and purchases.

7. Request feedback

Requesting feedback from your customers demonstrates that you value their input and want to assist them. Allowing them to give feedback can make them feel valued. When customers are completing their orders, you can use feedback forms, customer surveys, questionnaires, or first-hand feedback to find out what they need and what they think of your business, products, or service.

8. Keep your word

Keeping your promises to your customers will help you build a strong relationship with them, demonstrating that you value them and are worthy of their trust. It's critical to remember that any commitment is a promise, whether it's written on the company website, mentioned in an online customer service ticket, or mentioned during a phone service call.

Customers remember when a company or representative commits to something, and they believe that whatever commitment is made will be delivered. If an error occurs and a promise is broken, offer something to compensate for the broken promise and to rebuild trust between you and the customer.

9. Follow up with customers later

If you want to go above and beyond with your customer service, contact them later to inquire about their experience with your product and service. Taking the time to reach out to customers who have been silent or unresponsive can make them feel valued and special.

Reaching out to customers after a long absence can also serve as a reminder that your product or service exists and that your customer service is excellent. Following up with an old customer may even prompt them to make another purchase or provide a word-of-mouth referral to someone else.

10. Concentrate on common complaints and offer solutions

This is primarily the responsibility of your management team. The idea is for them to carefully examine your customers' feedback and identify the top 3-5 common, recurring complaints.

Once the most common complaints have been identified, they must be prioritised based on their frequency of occurrence. It is obviously preferable to address the issue that the majority of people are complaining about and mentioning first. You can, however, prioritise complaints that overlap both the passive and detractor groups.

Conclusion

Brand ambassadors are customer service representatives. Every interaction a customer has with a business either builds or erodes their loyalty to your company's brand. Providing a great customer experience is important not only for customers but also for building your own career and applying skills learned in the workplace to your personal life.

Behind every service call is a real person with a question or concern that needs to be addressed. The individual must feel understood, heard, and served.

An Overview of India's B2B Agriculture Directory Platform

 

A business paradigm in which one company provides or receives goods and services from another is known as business-to-business (B2B). This strategy differs from the traditional business-to-consumer model. A B2B business model, like any other, has the potential to greatly benefit the agriculture industry. Here is what you should know about the impact of business-to-business models on the agriculture industry.

Agritech start-ups are leveraging technology to connect markets, such as through B2B marketplaces and digital agriculture platforms. A large portion of the traditional supply chain across various sectors has recently suffered a significant setback.B2B marketplaces have seized this opportunity by providing high-quality services at reasonable prices, as well as consistent delivery schedules and standard credit terms. They can address India's agricultural input challenges from the start. Agricultural businesses can benefit from the abundance of connections; they can find new prospects, customers, and suppliers, as well as address the issues that farmers face on a daily basis. Farmers can get the right information, techniques, and efficiencies from them for both pre-harvest and post-harvest applications.

What Are the Advantages of Business-to-Business in Agriculture?

1) System Integration and Process Automation: One of the most difficult challenges for farmers, distributors, and wholesalers is managing multiple channels. It is critical to contact the right solution provider in order to facilitate that process in your business. DigiCommerce Group, a full-service ecommerce agency that specialises in implementing commerce solutions for businesses through multiple channels, is working with a large agriculture company to implement an ecommerce platform using B2B SAP Commerce Cloud.

2) Reaching Out to New Markets: If farmers and/or distributors want to distribute their products in new markets, they must equip their platforms with certain features that allow them to sell internationally. With B2B Enterprise Solution in collaboration with BigCommerce, it has multi-lingual and multi-currency capabilities.This solution's core capabilities to facilitate the buying and selling process are the same as credit card integrations and payment processors.

3) Full Product Catalogues Online: Managing large, complex catalogues online is a challenge for B2B buyers. Buyers, on the other hand, can customize their purchase orders and complete their purchases quickly and efficiently with a B2B online store. For example, if a farmer wants to buy tractor spare parts, they can do so online and customize their order.

Can the contemporary B2B model benefit the agritech sector?

Business-to-business (B2B) is a business model in which one company purchases goods and/or services from another. Agribusiness, more than any other industry, stands to benefit the most from a B2B business strategy. B2B has transformed the industry's traditional internal processes, from agricultural product production to marketing. It brought technology to the farm, increasing output; it opened up new markets by going directly to consumers; it eliminated middlemen, increasing growers' profit margins; and it vastly improved logistics, which was a major concern and source of loss for the producer.

The B2B model has fit in perfectly, bringing many benefits to the inner workings of the agritech sector. Agritech companies are establishing market connections through technology, such as B2B markets and digital agricultural platforms. A significant portion of the traditional supply chain across several industries has suffered a major setback in recent decades.

B2B marketplaces have emerged as a solution to this problem by offering high-quality products at reasonable prices, as well as consistent delivery schedules and credit terms. They can immediately address India's.

Why should you use Kisaan Trade B2B Ecommerce Solutions?

Expand your business by leveraging the most adaptable B2B ecommerce platform built for B2B, D2C, and Omnichannel transactions.

1) Headless Company

Create personalised buyer journeys for new-age buyers using decoupled headless architecture. You can create custom, one-of-a-kind, smart, and efficient wholesale solutions using more than 250 API endpoints. Integrate with your preferred ERP, CRM, POS, accounting, and other software.

2) White labelling

You can improve your B2B branding and provide an effective value chain to your clients by opting for white labelling for your B2B ecommerce platform. Use your brand name and logo on your B2B website's frontend and backend. Brand all of your communication and notification methods to increase the ROI of your marketing efforts.

3) MACH Framework

Choose out-of-the-box B2B ecommerce solutions that take advantage of MACH (Microservices, API-first, Cloud-Native, Headless) ecommerce architecture's power, flexibility, agility, and speed. You can quickly build and scale B2B ecommerce solutions for large-scale organisations using the MACH architecture without disrupting your current business model or operations.

4) Marketplace with Multiple Vendors

Give your wholesale company a competitive advantage by bringing B2B customers and sellers together on your multi-vendor platform. You can onboard multiple vendors and manage their products, orders, payouts, and commissions with simple tools. Use, engage, and leverage your existing dealer network as suppliers on your B2B marketplace.

5) Administration of multiple stores

Set up and manage a network of multiple storefronts for your B2B ecommerce company (location-based, product line-based, customer segment-based, etc.). Individualize each storefront for each user by providing unique URLs, themes, inventory, pricing, discounts, checkout options, shipping, and so on. From a single admin panel, you can manage all of your stores and their activities.

Conclusion

To sum up, B2B ecommerce is unquestionably the way of the future for the agriculture industry. All farmers, distributors, and wholesalers will use B2B commerce platforms to manage their businesses in the future. Indeed, with the millennial generation, it is unavoidable not to capitalize on the benefits of implementing B2B commerce platforms. Businesses will benefit from increased ROI for business growth.

If you are considering a new commerce experience or want to leverage the benefits of B2B commerce for your business, contact one of our Kisaan Trade experts to help you drive measurable results!

Will the agriculture online market ever take over the world?

 

Over the last 50 years, the agricultural industry has seen tremendous transformation. Machine advancements have increased the scale, speed, and productivity of farm equipment, allowing for more efficient cultivation of more land. Seed, irrigation, and fertilisers have also greatly improved, assisting farmers in increasing yields. Agriculture is now in the early stages of yet another revolution, with data and connection at the centre. Artificial intelligence, analytics, linked sensors, and other developing technologies could boost yields, enhance water and other input efficiency, and promote sustainability and resilience in crop production and animal husbandry.

Kisaan Trade has created a blog to examine the future of agriculture's online markets and their role in conquering the world.

Food demand is increasing while the supply side is constrained by land and farming inputs.

The COVID-19 dilemma has exacerbated other agricultural challenges in five areas: efficiency, resilience, digitization, agility, and sustainability. Lower sales volumes have put pressure on margins, aggravating farmers' need to cut costs even further. The necessity of having more local providers has been underscored by gridlocked global supply networks, which could boost the resilience of smaller farms. In this global epidemic, farmers' dependency on physical labour has exacerbated mobility issues for their workforces.

Furthermore, the huge environmental benefits of reduced travel and consumption during the crisis are expected to fuel a desire for more local, sustainable sourcing, prompting businesses to change long-standing practices. In short, the crisis has highlighted the importance of more widespread digitization and automation, while rapidly shifting demand and sales channels have highlighted the importance of nimble adaptability.

Agriculture's current connectivity

Many farmers have begun to examine data on critical elements such as soil, crops, livestock, and weather in recent years. However, few, if any, have had access to modern digital technologies that could assist in transforming this data into meaningful, actionable insights. Almost all farmwork in less-developed areas is manual, with little or no technological connectivity or technology.

Nonetheless, current IoT technologies operating on 3G and 4G cellular networks are often sufficient to enable simpler use cases, such as sophisticated crop and livestock monitoring. However, because the cost of hardware was high in the past, the business case for integrating IoT into farming did not hold up. Today, device and hardware costs are fast falling, and numerous companies now offer solutions at prices that we anticipate will provide a return on investment within the first year.

These simpler tools, however, are insufficient to harness all of the potential value that connectivity provides for agriculture.

Agriculture Sectors' Digital Marketing

What benefits does agricultural digital marketing provide your company?

Agriculture and agribusiness have increased in complexity to include sub sectors such as agricultural machinery, precision agriculture, chemicals, farm equipment, crop production, supply-chain services, and others.

These companies can now select between traditional company outreach channels and web marketing practices. However, digital marketing for agriculture and the agribusiness sector allows organisations to boost exposure and produce business-to-business leads more efficiently than ever before.

Agribusiness and farming enterprises rely on non-digital and proven business growth tactics, making digital marketing more of a supplement. Search engine optimization (SEO) and sponsored search advertising, on the other hand, provide well-established benefits for long-term business success and are tried-and-true tactics. Agricultural product sales, wholesale product sales, export/import companies, and product eCommerce (regardless of industry) are also well served.

What is the Kisaan Trade?

Kisaan Trade is an India-based B2B agricultural e-commerce portal where users may purchase agri-machinery tools and other agricultural products.

Examining the agri e-commerce market opportunity with Kisaan Trade-

1) The potential for agri-e-commerce to disrupt established agricultural value chains

Traditionally, several intermediaries existed between farmers and customers in traditional agricultural value chains.

Farmers typically sell their produce to middlemen at the farm gate. The product is subsequently routed through several middlemen before reaching the end user. As a result, because each intermediary in the value chain gets a margin, farmers receive just a small percentage of the price paid by the ultimate customer.

2). Business models must be tailored to the needs of the local market

Scalable and sustainable business models are required for agri-e-commerce enterprises to capitalise on the rising opportunities. The business model chosen is determined by the operational functions performed by the agri-e-commerce business in their local market. It is also affected by factors such as product categories and corporate strategic objectives. A sustainable company strategy balances these factors in order to foster trust and user loyalty.

3) Mobile operators can add value to agricultural e-commerce businesses in a number of ways

Mobile operators have the potential to play a critical role in the burgeoning agri-e-commerce market. At the most basic level, mobile carriers provide the connectivity that enables online services and, increasingly, digital payments via mobile money.

Aside from connectivity and payments, mobile operators can grow their footprint in agri-e-commerce by leveraging other critical assets such as APIs, investment capital, and distribution channels.

4) To realise the agri-e-commerce opportunities, stakeholders must collaborate

Agri e-commerce is still in its infancy, particularly in underdeveloped countries.

However, the business potential and possible societal consequences are undeniable. Apart from agro e-commerce companies and mobile providers, governments and investors can capitalize on this opportunity to stimulate agricultural growth and improve farmers' livelihoods.

5). From consumer electronics and fashion to entertainment and personal care, e-commerce has had a substantial impact on nearly every industry

Because buyers and sellers are considerably closer and more easily connected thanks to the internet, there is more visibility in the global supply chain. Today, the majority of consumer journeys in these sectors begin online via search engines, social media suggestions, online reviews, or digital marketing.

Conclusion

Agriculture, one of the world's oldest businesses, has reached a technical tipping point. To adequately handle rising demand and various disruptive trends, the sector will need to overcome deployment obstacles for improved connectivity. This will necessitate major infrastructural investment as well as a reorganisation of conventional responsibilities. The profitability and sustainability of one of the world's oldest sectors may depend on this technological shift, and those that embrace it from the start may be best positioned to succeed in agriculture's connected future. For more information about our services and goods, please contact Kisaan Trade.