What is an e-Magazine?
A digital magazine often referred to as an electronic magazine or ezine, is essentially similar to its print version, except that it is produced in digital form rather than on paper. Since it can be viewed on a computer, a digital magazine may benefit from digital technology and incorporate animations and connections to improve its aesthetics and level of information. The majority of digital magazines do not require as much advertising as print magazines do since the expense of printing is gone and the publication cost is much reduced.
What is an agriculture e-Magazine?
The magazine's goal is to give writers an open access platform to share their expertise and experiences while also educating readers about the most common pursuits in the world of agriculture and related disciplines. In order for people to profit from technology, the objective is to spread it from a location where it is relatively popular to a region where it is not known.
Everyone involved in the agricultural and allied sciences sector, whether a researcher, scientist, extension agent, farmer, student, or any other person, is strongly urged to contribute their expertise and experiences in the field of agriculture in order to make our goal a success.
Is digital the newest agriculture media king?
Clearly, farmers are tech aware and use smartphones. Additionally, they are gathering data on agricultural goods and services using technology. Farmers use mobile websites and applications to obtain ag information 46% of the time on average, according to a 2015 survey by Successful Farming. For web pages seen on a desktop computer, the percentage rose to 68 percent, and for agricultural e-newsletters, it rose to 72 percent. Although such figures are outstanding for an audience that was originally seen as being low-tech, they are insignificant when compared to more conventional media.
Advantages of Digitising Magazines
1) Lower Prices - The newsagents must print, distribute, and then sell a paper magazine. Of course, each of these three procedures has a price. Additionally, unsold magazine copies cost the publisher money.
Instead of needing to pay for the commercial mediation of suppliers and sellers, digital allows publishers to distribute their publications online.
Of course, alterations to the company model demand financial outlay. At first, you could discover that the money you save by reducing the distribution is entirely used to set up the new arrangement, including the price of the software and the hiring of your team. You'll quickly realize that the investment was worthwhile, though.
2) Worldwide Distribution - Publishers also no longer have to pay distributors, which is a benefit, and they can be certain that their magazine will be distributed worldwide.
Online, there are no national or regional boundaries. Every issue of a magazine may be purchased by anyone anywhere around the globe. This implies that the number of copies sold will presumably rise, generating more revenue for the business.
But it gets even better: it's not only a financial issue; marketing and brand perception are equally important. The foundation for a well-known, strong, and profitable brand that can rely on word-of-mouth marketing as well as the ability to distribute the magazine all over the world.
3) Virality - With the advent of web 2.0, there are now entirely new methods to interact with consumers, businesses, and the public. Businesses have a tonne of opportunities, and nearly everyone has begun to make use of social media to grow their following and fulfill their goals.
Today, no publisher can imagine success without including social media in their strategy. Social media platforms like Facebook, Twitter, Instagram, and Pinterest may help you locate your audience and encourage more people to share your content.
In essence, digital word-of-mouth marketing is everything. If you provide a high-quality product, you can be sure that your customers will like and share your article, video, or photo, which will increase the visibility of your post.
4) Interaction - Readers communicate with one another on social media platforms through comments, likes, and private messaging. However, they also contact your business in the same manner.
This presents a wonderful opportunity for you to hear what your audience has to say. Did they enjoy your most recent publication or article? Do they concur with your viewpoint? Can you get your readers to start a conversation?
By providing answers to each of these questions, you can determine whether your magazine is headed in the correct way. Of course, selling printed copies of a magazine may have the same result, but you wouldn't be able to fully comprehend why people liked or disliked it.
5) Interactive media - The editorial in your magazine will appear lively, interactive, and interesting in addition to the advertising. Of course, printed periodicals can include graphics and photos, but videos can also be added to websites.
This style makes it possible to provide news in an engaging manner, greatly enhancing usability and user experience. Additionally, live streaming enables publishers to speak with their audience directly without having to print the material and distribute it via kiosks or other channels of distribution.
You can make video lessons using the video format to teach viewers how to accomplish things. A cookery magazine might do well to provide videos that demonstrate how to prepare a cake, for instance.
About Kisaan Helpline
Kisaan Helpline, one of India's top websites for agricultural service providers, helps rural communities improve the productivity and sustainability of their agricultural operations. We support farmers in being more integrated, connected, and knowledgeable than before. From soil preparation, seeding, and sowing through plant nutrition and protection, we provide you with specialized expertise that lasts until post-harvesting. We are the top agricultural service provider in India, assisting you in decision-making on the farm, enhancing performance, forecasting future events, and acting more successfully as projected.
To help farmers learn more about farming, Kisaan Helpline offers a variety of e-magazines in several languages.
Bottom Line
Digital applications have a lot of promise for enhancing agricultural lives. Even as the government creates favourable conditions for digital innovation, Indian agriculture has to be made more market-oriented through changes to current rules. For the purpose of giving access to knowledge and low-cost data, the rural connection is crucial. Having access to fair marketplaces will enable farmers to boost their profitability and rural youngsters to reach their full potential.
As a committed and dedicated digital platform to enhance farmer livelihoods and empower sustainable agriculture, Kisaan Helpline would be happy to assist you with any questions you may have.
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