Since the earliest human populations, agriculture has been developing. The department of agriculture has not been ignored by the world's rapid adoption of technology. In these situations, startups, also known as new businesses, innovate and compete to use cutting-edge technologies like the Internet of Things (IoT), artificial intelligence, machine learning, etc. to improve the world. In this blog, we'll talk about emerging businesses that are driving innovation as well as the newest trends in Indian agriculture.
Additionally, recent innovations have improved society's standard of living. This has occurred all over the world, not just in India. After talking about this, we'll move on to recent advancements in the industry.
What are some of the most recent agricultural trends in India?
We will only go into detail about a few recent trends in Indian agriculture, despite the fact that many of them have contributed to positive changes in the world. Let's start now.
1) An increase in food grain production
In India, the Green Revolution has significantly increased food production. Congressman Shri Lal Bahadur Shastri served as its leader when this revolution got underway in 1967. The primary three Indian states targeted for this initiative were Punjab, Haryana, and Uttar Pradesh. Punjab, often referred to as the breadbasket of India, excelled in the implementation of the concept.
And it was accomplished thanks to the introduction of new food grain varieties that had their DNA altered. As a result, this trend has had an impact on the development of higher-yielding food grain varieties and drought-resistant crop varieties, among other things. This was and still is India's newest agricultural trend. Due to research and development, new crop varieties are introduced every year.
2) Agriculture's diversification
In order to improve soil fertility and quality while there was a rush for crop production, agriculture needed to diversify. Agriculture diversification typically entails the development of horticultural crops, such as vegetables, oils, nitrogen-fixing plants, etc. One of the most recent agricultural trends in India is this. This change is essential because the newest technology trend also requires a name.
3) Horticulture and its results under the current conditions
Horticulture is constantly expanding in India because of the country's diverse range of soil types and soil textures. According to reports, India is the world's top producer of fruits and the second-largest producer of vegetable crops. India's most recent agricultural trend is expanding along with the tide. Consequently, they make up a sizable portion of India's GDP.
4) The Indian economy's growing impact of floriculture
With a contribution of INR 266 billion, floriculture is one of India's newest agricultural trends. The production of flowers, also known as floriculture, is evolving along with agriculture-related technology. According to reports, southern Indian states have 31,000 hectares of land used for floriculture.
What are agricultural digital magazines?
Digital magazines for agriculture are online periodicals that concentrate on issues pertaining to the sector. These publications typically cover a wide range of subjects, including crop production, livestock management, agricultural technology, business news, and legislative developments. For farmers, agricultural professionals, and anyone else interested in the industry, digital magazines for agriculture offer a convenient and accessible way to stay current on the industry's newest trends, innovations, and news. They frequently include case studies, interviews with industry leaders, and expert insights.
Digital magazines for agriculture can be interactive and entertaining in addition to being informative, and they can include multimedia content like videos, images, and infographics. Some publications even provide online communities and forums where readers can interact and exchange knowledge and experiences.
Overall, digital magazines for agriculture are a great resource for anyone trying to keep up with the most recent developments in this important sector.
Is digital the newest media king in agriculture?
Clearly tech-savvy, farmers use smartphones. They are also using technology to collect information on agricultural products and services. According to a 2015 survey by Successful Farming, farmers use mobile websites and applications to access agricultural information 46% of the time on average. The percentage increased to 68% for web pages viewed on desktop computers and to 72% for agricultural e-newsletters. Even though these numbers are impressive for a market that was once thought to be low-tech, they pale in comparison to more traditional media.
Benefits of Magazine Digitization
1) Lower Costs: Paper magazines must be printed, distributed, and then sold by newsagents. Each of these three procedures is, of course, cost-effective. Additionally, the publisher loses money on unsold magazine copies. Publishing companies can now distribute their publications online thanks to digital technology without having to pay for the commercial mediation of suppliers and sellers.
Of course, changing the business model requires spending money. The money you save by reducing the distribution may initially turn out to be entirely spent on setting up the new arrangement, including the cost of the software and the hiring of your team. But you'll soon see that the expenditure was worthwhile.
2) Global Distribution: Another advantage is that publishers no longer have to pay distributors and can be sure that their magazine will be distributed globally. Online, there are no geographic limitations. Anyone, anywhere in the world, may purchase each issue of a magazine. This suggests that sales of the copies will probably increase, bringing in more money for the company.
Even better, it's not just a money problem; branding and marketing are equally significant. the basis for a well-known, powerful, and financially successful brand that can rely on word-of-mouth advertising and the capability to distribute the magazine globally.
3) Virality: With the introduction of Web 2.0, there are now completely new ways to communicate with customers, companies, and the general public. Businesses have a tonne of opportunities, and almost everyone is starting to use social media to expand their audience and accomplish their objectives. No publisher today can envision success without incorporating social media into their plan. You might be able to find your audience and increase the number of people who share your content by using social media sites like Facebook, Twitter, Instagram, and Pinterest.
Digital word-of-mouth marketing is essentially everything. Your customers will like and share your article, video, or photo if you produce a high-quality product, which will raise the visibility of your post.
4) Reader interaction: Readers engage in private messaging, comments, and likes on social media platforms. However, they also get in touch with your company in the same way. You have a great chance to hear what your audience has to say because of this. Did they like your most recent book or essay? Do they share your opinion or not? Can you elicit conversation from your readers?
You can assess whether your magazine is moving in the right direction by answering each of these questions. Even though selling printed copies of a magazine might produce the same outcome, you wouldn't fully understand why people liked or disliked it.
5) Interactive media: In addition to the advertising, the editorial in your magazine will seem lively, interactive, and interesting. Of course, graphics and photos can be included in printed publications, but websites can also feature videos. This approach allows for the entertaining delivery of news, greatly enhancing usability and the user experience. Additionally, live streaming enables publishers to communicate with their audience directly rather than having to print and distribute their content through kiosks or other distribution channels.
To instruct viewers on how to complete tasks, you can create video lessons. For example, a cooking magazine might do well to offer videos that show how to make a cake.
6) Analyses: It's impossible to determine how many print magazines were read, by whom, or where, even though you may have an idea of how many print magazines you sold.
Analytics insights are used by digital magazines to better understand reader engagement. You can see the most well-liked content categories, the origins of your readers, the pages they spend the most time on, and the points at which they stop reading your magazine. All of which provide a useful way to gradually increase advertising rates and can be used to enhance subsequent editions.
7) Sustainability: A magazine requires a significant amount of energy and resources to produce and recycle. One sheet of paper requires 3 gallons of water to produce. Printing isn't always the most environmentally friendly and sustainable channel, especially when you factor in the carbon footprint of distribution, waste, and printing presses.
You can convert a portion of your audience to a more sustainable medium by using digital. At YUDU, we use Amazon Web Services to deliver digital magazine content to our publishers (AWS). who are dedicated to minimising environmental impact through the use of renewable energy in conjunction with a global sustainability strategy.
8) Updates are simple: Once something is printed, it cannot be changed once it has been put on paper. the occasion when I wore double denim. With digital, mistakes can be magically erased with the click of a button, as if they never occurred.
There is no need for print run waste or magazine recalls. Additionally, changes you make are immediately available and can be distributed to devices to replace inaccurate digital editions.
9) Archives: Before computers, you had to sift through pages and pages of content to find what you were looking for (I FEEL OLD).If you were wealthy, your butler or personal assistant would take care of it for you.
Today's digital magazine software enables readers to look up specific search terms in your publications; this is beneficial for publishers of academic content in particular. Asking Jeeves wouldn't even be necessary.
10) Sharing: About six years ago, I loaned a book to someone. I never received it back; it still irks me. Whatever the case, with digital magazine publishing, your readers can share content (you can control how—screenshot, page, full edition) to support audience growth.
Benefits of digital farming magazines
Information Access: Farmers have access to information on the newest trends and developments in agriculture, such as crop management strategies, pest and disease management, and new agricultural technologies, thanks to digital magazines.
Cost-effective: Digital magazines frequently cost less to produce than print magazines, which is advantageous for farmers who may be on a tight budget.
Convenience: Farmers who may not have easy access to print publications or who need to access information while in the field will find digital magazines convenient because they can be accessed from anywhere at any time.
Interactive: interactive elements in digital magazines, like videos, animations, and infographics, can make difficult-to-understand agricultural concepts simpler.
Timely: Farmers can keep up with the most recent news and developments in the industry in real-time thanks to the speedy publication and distribution of digital magazines.
Networking: Some digital magazines for agriculture might also provide online communities and forums where farmers can interact, exchange information and stories, and pose queries.
Concerning Kisaan Helpline
Rural communities can increase the productivity and sustainability of their agricultural operations with the aid of Kisaan Helpline, one of India's top websites for agricultural service providers. We encourage farmers to become more incorporated, connected, and knowledgeable. We give you specialised knowledge that lasts until post-harvesting, from soil preparation, seeding, and sowing to plant nutrition and protection. We are India's leading provider of agricultural services, assisting you in making decisions regarding your farm, improving performance, predicting upcoming events, and acting more successfully as anticipated.
Kisaan Helpline provides a selection of e-magazines in a number of languages to assist farmers in learning more about farming.
To sum up
There is a lot of potential for improving agricultural lives with digital applications. The government must change the current rules to make Indian agriculture more market-oriented while also fostering favourable conditions for technological innovation. The rural connection is essential for providing knowledge and low-cost data access. Farmers will be able to increase their profitability, and young people in rural areas will be able to realise their full potential if they have access to fair markets.
Kisaan Helpline is a committed and dedicated digital platform that works to improve farmer livelihoods and support sustainable agriculture. We are happy to answer any questions you may have.
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